Drukair, Royal Bhutan Airlines, and Department of Tourism Sign Joint Marketing Agreement to Promote Bhutan Globally
Drukair, Royal Bhutan Airlines, and the Department of Tourism, Bhutan, have entered into a Joint Marketing Agreement (JMA) to strengthen the promotion of Bhutan as a premier travel destination. This partnership builds on the multiple collaborative initiatives that Drukair and the DOT have undertaken over the years to enhance Bhutan’s global tourism presence.
The agreement focuses on showcasing Bhutan’s diverse tourism offerings through coordinated advertising and marketing initiatives. Under the JMA, both parties will strategically utilize digital platforms and engage in content collaborations, alongside joint promotional activities at various roadshows and travel fairs.
This initiative is designed to enhance destination visibility, maximize marketing impact, and reinforce Bhutan’s presence in key source markets. The JMA reflects the shared commitment of Drukair as the national flag carrier and the Department of Tourism to work collaboratively in positioning Bhutan more effectively on the global tourism landscape while supporting sustainable destination growth.