HappinesSMiles, Bhutan’s first frequent flyer program was launched on 10th November 2014, in commemorating the birth anniversary of His Majesty the Fourth Druk Gyalpo Jigme Singye Wangchuck and in celebrating His Majesty’s enlightened and visionary philosophy, Gross National Happiness.
The members of the program can accrue miles corresponding to the distance flown on Drukair and the class of service availed. Accrued miles may then be redeemed for Award Flights, Award Upgrades at airports and enjoy other benefits as you attend higher membership tiers.
Upon enrolment, members will be assigned a permanent membership number that will be the permanent reference point of the member’s relationship with the HappinesSMiles Program throughout the membership lifetime of the member.
Each member will receive an electronic membership card upon successful enrolment, and, or when upgraded or downgraded from one membership tier to another, or when re-assigned to Gold/Platinum tier with new tier validity specified on the e-membership card
Except when a member is tiered to Silver, an e-membership card will also be sent to members through email during the following events: